Your experience, skills and expertise collectively are “far above rubies"(Proverbs 31:10). Get more visible, attract your dream clients and get paid like it!
You deserve to stop being the best kept secret within your industry. You deserve to be seen as the credible authority that you are. You deserve to have your ideal clients consistently beating down the doors to work with you. You deserve to be featured on the media platforms of your dreams.
in fact, this could be you…
If you’re a #bosslady (online entrepreneur, service professional, coach or consultant) looking to become more visible then you probably already know that PR has many benefits including:
Positioning you as an expert in your field
Increasing your authority and credibility
Giving you a larger platform to share your influence, thought leadership and message
Increasing your followers, subscribers and fanbase
Exposing you to your ideal clients- keeping you booked, busy and making bank
The issue?
Even though the reasons to focus on securing PR for your business are obvious, the path to doing it successfully is anything but!
For example, I find that the women that I work with tend to fit either one of three categories:
#1 They don’t know where to begin with PR
Causing them to waste their most precious commodity- their time- trying to DIY and hack a PR system that hasn’t been tried and tested with a proven rate of success (like mine!)
#2 They are PR-trained but have no time to implement it
Causing them to completely abandon and neglect PR altogether (because by the time they finish creating programmes, offers, launching and trying to sell them- there is no time or energy for anything else in their life and business)
#3 They simply don’t enjoy the process of PR
Causing them to miss out on it’s benefits because they hate writing articles, pitching and so on and would rather be doing the business tasks that they enjoy.
Sound familiar?
Here’s the problem with all of these categories though, sis- they’re costing you!
Whether you lean more towards the first, second or third category:
It's stopping you making the amount of money that will allow you to have the kind of lifestyle and freedom that you want.
It's stopping you from living out your purpose and feeling fulfilled in life.
But- more than that- it's robbing the people that you are called to serve of achieving the breakthrough that only you are uniquely designed to give them.
About Nina…
Hi, I’m Nina Dafe! (pronounced like “café” but with a ‘D’)
I am a PR specialist
I have been featured on over 40 platforms, including Thrive Global, The TEDx blog, HuffPost, Bustle, Mic, Addicted2Success, The Good Men Project and more
I used to stalk the pages of the influencers that I most admired; see them score media opportunity after media opportunity and wonder (slightly resentfully at times, I can admit it!) how they did it
Now I am an award winning blogger, #1 international bestselling author and international speaker
I also help coaches, consultants and professional service business owners, like you, to go from hidden gem to household name through networking and PR
Here’s how I can help you…
I start with your foundation–your website- and transform it into an automatic media attractor through branding and optimisation.
I then get massive traffic for you through podcasts, blogs, and large media publications
I then leverage PR to get you more leads and, ultimately, more money
I created The Perfect Pitch Programme for women like you who want to pitch the media so that you can get more visible, attract your dream clients and get paid what you want
(without the steep learning curve or time commitment of having to learn to do it yourself)
The Perfect Pitch Programme is a 2-3 month done-for-you PR programme where I pitch the media on your behalf. A la carte services are also available.
Depending on your needs and goals, I will do the following for you:
(Click on the services below to see what each entails in more detail)
+ Media one-sheet creation
When applying for a job you need a resume, right? Well, a media one sheet also works to help you demonstrate your expertise, experience and why editors would be mad not to accept your work! No need to wrack your brains about how best to convey it all from scratch either. I will write the copy for you and my designated graphic designer will pretty it up and make it look all professional for you.
+ Opt-in creation
Although PR can increase your visibility and expose you to your ideal clients, the truth is- you don’t own those platforms or their audience. As such, it’s super important to have a system that allows you to introduce members of their community to yours, nurture them and convert them to paying customers. I will help you create the incentive that will draw leads to your email list as well as a custom autoresponder series that will help you to do just that.
+ Dream media list development
Me knowing the exact language, structure and anatomy of a successful pitch means nothing if I don't pitch the platforms where your ideal clients are actually hanging out. Good thing I have 2 key strategies for finding you unlimited PR opportunities, isn't it? And not just any PR opportunities- the kind that puts you directly in front of your ideal clients and potential collaborators!
+ Follow-up
Have you heard the saying “the fortune is in the follow-up?” That's because it's true- especially because editors and influencers are very busy people! This means that pitches can fall through the net. I will follow-up on all the pitches sent to ensure that, in all their busyness, editors don't forget about your pitch for weeks on end or lose interest- and I will do it with such ease and grace, they won't think that we're being a pest when we do check in
+ Article/guest post pitching
Articles need no introduction being the OG of media attention; so, I will not only ghost write pitches on your behalf, I will write pitches that will:
- Instantly set you apart from the hundreds of pitches editors receive a day
- Whet their appetite with a power packed brief of your article concept
- Make featuring your writing in their magazine or blog a no brainer
+ Podcast pitching
Podcast, radio and vodcast shows are one of my favourite forms of PR because they’re essentially a fun, organic referral to your ideal clients from someone that they already know, like and trust (the host)! My pitches will help you:
- Build instant rapport even before your interview
- Demonstrate your expertise in an intriguing and irresistible way
- Make hosts excited to vouch for you and present you to their audience
+ HARO monitoring and pitching
I will monitor HARO postings, pitch on your behalf and follow up with editors and/or influencers
+ Press release pitching
Have an upcoming announcemnt (such as a product or book launch) that warrants media attention? No problem! I will write and pitch a press release that will make it as easy as possible for journalists to pull information or quotes to file a story about your epic news
The application process: How to apply
Take a look at the application process below to help you understand if working with me is a good fit for you at this time!
step #1: application
Apply to work with me by completing the application, and I will get back to you to let you know if you qualify.
step #2: Free Perfect Pitch Strategy Consultation
If you're qualified for the programme, I will reach out to you to schedule a free Perfect Pitch Strategy consultation. The purpose of this call is to determine if you're a good fit for the program. On the call, I'll ask lots of questions to see where you are now in your business and visibility efforts, where you want to go and see how my services can help you achieve your PR goals. You'll walk away with a PR Strategy even if you decide not to work with me.
step #3: Invitation to the programme
On the consultation call, if I believe you're a good fit for The Perfect Pitch Programme, I'll invite you to join. We can get started immediately with the next steps from there.
Step #4: Schedule of work and payment
If you accept the invitation to join the programme, I will send you a schedule of work and and you will complete the payment.
What you’ll receive in this programme…
Continuous PR strategy support
You'll get access to me weekly via 1:1 zoom calls. Ongoing support is also available between calls so that you can get your questions answered on-demand when you need help. This can be done via private messages, voicenotes and/or Trello board notifications
PR tools and resources
Once you join The Perfect Pitch Programme you'll get access to pitch tracking tools, templates, checklists and several other resources to help us in the execution of The Perfect Pitch Programme. These PR resources include bespoke pitch templates, a (Trello) PR Flow Board and access to an international graphic designer.
Wins and success stories…
“Nina is one of the most genuine people I have met, and she oozes so much knowledge and wisdom. Just today, I followed her PR process and landed myself at the doorstep of a national influencer!”
-Keli R.
“I got a feature in Thrive Global for their #SHEROproject. This set off a series of events:
I get to be the freaking HONOREE at a red carpet gala in Las Vegas this winter, where I’ll get interviewed on TV and get to schmooze with celebrity guests
A DC/Marvel comic illustrator is illustrating ME and other Thrive Global SHEROs into real-life heroes, and we get showcased on a beautiful poster
I get to sign posters at MEGACON Orlando this Spring (one of the biggest Comicon where some major celebrities will be in attendance!)
>>How freaking COOL is this?!<<
At the gala, I get to share my story with other women who are walking in shoes that I walked all those years ago…
A huge thank you goes to Nina Dafe…who is selfless and such a great connector. She is the one who nudged me on this opportunity and it has created so many [more] as a result”
-Kathy H.
“I launched my book, Year of the Creator, and I called on Nina to help me get some more eyeballs on it… to help me get some more media for the book and help me spread the word. It actually did go to Amazon, best seller, number one. So I highly, highly suggest Nina. She was able to help me get organized, helped me identify some media outlets to pursue and then also helped me with the follow up. So, I know she has a vast amount of services that she offers within that. So definitely schedule a consultation with her.”
-Denisha F.