I recently had the pleasure of being a guest on the “6-Figure Secrets Podcast (hosted by Allison Hardy)
Which you can listen to here
One of the questions she asked me was “What are the mistakes that people tend to make when they are pitching?”
Well...
The biggest mistake I’ve seen is a topic I’ve written about in previous blogs: positioning
Here's what I mean 👇🏾
Recently, I asked my Instagram audience what their biggest PR question is, and it was unanimously “How do I know who to contact?”
If you’ve been wondering the same thing, I want you to know that you’re not alone. I also want you to know that being aware of who to contact, though super important, is only the first step when it comes to positioning…
Leonna is the owner of Shake Culture Dance where she choreographs dance classes within her own organisation and other’s. She also directs music videos for Christian hip-hop artists, offers dance fitness classes for adults and children, and more
In fact, she did an amazing dance fitness class at last year’s Media Magic retreat and will be doing the same this year too
Prior to attending Media Magic, there were plenty of platforms that she wanted to go on but they seemed out of reach
Or that she “could only dream about” them
Because of factors like imposter syndrome (which is something I wrote about in my recent article with Addicted2Success (Imposter Syndrome Is Rooted in Your Past But Here’s How You Can Rewire It), by the way)
This was brought about by limiting beliefs like telling “[ourselves] that we're not worthy of getting somewhere” or “friends… family or the people that have known us for our whole life who say ‘Maybe don't dream too big, or maybe just settle..’”
By the end of the retreat, however, she said: “Entrepreneurs with imposter syndrome should come to this retreat [because] sometimes you just need a little push and that retreat, for me personally, was that push to know that not only I can think of it, but I could actually do it...”. According to Leonna, what led to this transformation was…
“Do you think my story is interesting enough to share?” This is one of the most frequently asked questions I get
Especially from would-be clients
My answer? While having the practical components in place is important
Like branding, knowing how to structure a pitch and the ability to communicate your story
Ultimately you need to have faith and a “who knows” spirit to succeed. Here's what I mean by that 👇🏾
When the ladies attended Media Magic, in Tulum (Mexico) last July, only 33% of them knew their why
I know this because of the results they got from my PR readiness assessment
This means that, at that point, they did not know what kind of impact they wanted to maķe in the world through PR
Which is an issue because not only does knowing your why keep you going when life be life-ing, in general, it helps you to remain steadfast ìn the face of having pitches ignored, rejected or ghosted
By the end of the retreat, though, I had them assess themselves again and the results revealed that 100% of them knew how to do this. What led to this success was…
I’m currently reading Crushing by T.D. Jakes
One of the concepts that stood out to me is how he talks about the fact that change, negative situations or what he calls the “crushing," can ultimately turn out to be for our good
In it, he quotes John 12:24
Where Jesus says “unless a grain of wheat falls into the earth and dies, it remains alone; but if it dies, it bears much fruit”
When Jesus said this, He was talking about Himself and the fact that He would have to die and rise again so He could free us from sin. But this process is also true for us
Here's how 👇🏾
