If you follow me on Instagram, you would have seen that I recently went live with the lovely Gladys Obaze
She's a coach and brand strategist who helps creative women heal, grow, and build thriving, and authentic brands that attract success
One of the questions she asked me was how PR has helped me
Well...
The short answer: it changed my life
The longer version?
When the ladies attended Media Magic, in Tulum (Mexico) last July, 0% of them knew how to get relevant PR opportunities
I know this because of the results they got from my PR readiness assessment
This means that, at that point, I could have given them the exact language, structure and anatomy of a successful pitch but it would have meant nothing because they didn't then know how to pitch platforms where their ideal clients were actually hanging out
Which is an issue because showing up on such podcasts, magazines, stages and so on leads to not getting a return on your efforts or investment
By the end of the retreat, though, I had them assess themselves again and the results revealed that 100% of them knew how to do this
What led to this success was…
When I first got the idea of Media Magic, not everyone understood my vision
For example, a lot of people questioned why I didn't start doing retreats more locally and then build up to hosting them internationally. Others wondered why I was creating a live experience, full stop, when I could just create a course or coach virtually
All of which, had me majorly discouraged and second-guessing myself at times
Fast forward to now and…
Recently I had the opportunity to chat with Monica Pierre on her show
It was a great conversation
(Which I knew it would be since we hit it off so well when we met in Paris in October)
And during it, she asked me about the person who has most influenced my entrepreneurial journey: my mum
Recently I had the opportunity to chat with Annie Gichuru of The Represented Podcast
And it was so good, sis!
We talked about breaking through toxic cultural beliefs and getting PR ready
Specifically:
The toxic cultural beliefs that keep Black women and other underrepresented groups from pursuing visibility in PR and how to overcome them
Why PR isn’t just for the privileged and what it takes to get “PR ready” without feeling unworthy
Common misconceptions about PR and the steps you can take to avoid costly mistakes
How healing from internalised beliefs opens the door to meaningful progress in life and business
This is important because…
If you’ve been rocking with me for a while, you’ll know that I don’t buy in to new year hype but even I can admit that it has several benefits
Like a clean slate that gives us renewed energy to try again or try something completely new
And try as we may to run away from it, resolutions just hit different at the top of a new 365 days
Don’t you agree?
While we all have good intentions when we set our resolutions, statistics show that most people give up on them by February
I know, that’s crazy, right?! Especially when you think about the fact that, that’s typically a month after setting them
I know what you’re thinking, sis: What makes us give up so soon?
If you’ve been rocking with me for a while, you’ll know that I love to travel. As someone who gets lost easily
(even in her home city lol)
the one nerve-wracking thing about exploring new places is figuring out how to get to where I'm trying to go
That's why I spend time planning my routes before I have to navigate them
Knowing exactly where you’re going and having a plan in place to help you get there isn’t only important for sightseeing or visiting landmarks. It’s also crucial for your goals (PR or otherwise)
Because...
