When the ladies attended Media Magic, in Tulum (Mexico) last July, only 33% of them knew their why
I know this because of the results they got from my PR readiness assessment
This means that, at that point, they did not know what kind of impact they wanted to maķe in the world through PR
Which is an issue because not only does knowing your why keep you going when life be life-ing, in general, it helps you to remain steadfast ìn the face of having pitches ignored, rejected or ghosted
By the end of the retreat, though, I had them assess themselves again and the results revealed that 100% of them knew how to do this. What led to this success was…