north star

Why communicating your why is so important

Why communicating your why is so important

When the ladies attended Media Magic, in Tulum (Mexico) last July, only 33% of them knew their why

I know this because of the results they got from my PR readiness assessment

This means that, at that point, they did not know what kind of impact they wanted to maķe in the world through PR

Which is an issue because not only does knowing your why keep you going when life be life-ing, in general, it helps you to remain steadfast ìn the face of having pitches ignored, rejected or ghosted

By the end of the retreat, though, I had them assess themselves again and the results revealed that 100% of them knew how to do this. What led to this success was…

How to overcome good girl syndrome

How to overcome good girl syndrome

Anyone who knows me knows that I’m a HUGE Disney fan! The film that started it all? The Little Mermaid

Which I got for my 5th birthday

One of the things that I love about Disney movies is that they typically have deep, inspirational messages that can be applied to everyday life. The Little Mermaid is no exception

In case you’re unfamiliar with the story, here’s an example of that:

Ariel (The Little Mermaid) dreams of being human. When she falls in love with Prince Eric, she goes to Ursula (the sea witch)

She wants the opportunity to kill two birds with one stone:

  1. Become human forever

  2. See Eric again, get him to fall in love with her and seal it with a kiss

Ursula agrees to help Ariel, but there’s a catch: she wants Ariel’s voice as collateral

Also:

  1. Ariel will only have 3 days to find Eric and experience true love’s kiss

  2. Without that kiss, not only will Ariel not get her happily ever after, she’ll be Ursula’s prisoner forever

I know what you’re thinking, “How do mermaids, sea witches and having magic spells broken by true love’s kiss relate to my life, Nina?”

Well…

Why you need a North Star

Why you need a North Star

Years ago, my good sis Michelle told me I have the gift of communication

When she said this, I thought, “Yeah, I have a way of communicating, I can speak to others, teach, write, and use my gifts to convey big ideas”

But what I’ve also come to realise over the years is that my gift of communication fuels my curiosity about language

Hi, I’m Nina, and I’m a word nerd

I get curious when I hear or see a word that I’ve never come across before or suddenly have the urge to know where the origins of a phrase comes from

Even if I’ve heard it lots of times in the past

One such phrase is “North Star”

We often hear people talk about something being their North Star

I’ve always understood what this phrase meant as the thing that gives us purpose or fuels us towards a particular goal

Or our why

But, recently, I’ve been curious about why we say “North Star” in the first place

Here’s what Google told me: