brand clarity

How PR builds brand community

How PR builds brand community

I hear all the time that social media is toxic but I really don't find that. The reason? I'm really selective about who I follow and therefore what pops up on my timeline. This means that I typically leave social media feeling positive, having either been inspired, educated or entertained. One of the people who contributes to this is Famira Green (Community Focused Brand Coach) who recently shared a post on the 5 key differences between building an audience and building a community. Not only was it too good not to share, it really reminded me why I love PR so much. For example:

Why brand clarity is so important for PR success

Why brand clarity is so important for PR success

What's your word or theme for 2021, sis?

Last year mine was "be fruitful and multiply" so-

This year, for me, it's "scale"

In other words, I'm taking all the things that worked in my life and business from last year and building upon them this year.

Business-wise, there were 2 areas where I really saw "fruit":

-Helping women in business to DIY PR through The Perfect Pitch Packet

-Providing done-for-you PR services through The Perfect Pitch Programme

so these are the areas that I want to scale this year.

The issue?