"Should I do my media one-sheet now even though I haven't been on any podcasts or media outlets?"

This was a message that I received from a client recently. The underlying question really being "how do I demonstrate my expertise and credibility through a media one-sheet if I haven't been featured anywhere yet?!" If you've had the same concerns and, even worse, have let this stop you getting started with your PR journey- keep reading. I'm about to help you get unstuck, just like I did her!

In order to answer that question, I need to make sure that you're straight on what a media one-sheet actually is first. So, here goes:

When applying for a job you need a resume, right? Well, a media one-sheet also works to help you demonstrate your expertise, experience and why editors would be mad not to accept your work. It does this through your media bio which, as you grow and get more PR, will typically include a list of any features that you may have had in the past as an example of your work (usually just your most impressive ones). Because it's a single document, it also contains additional information that would usually be found by navigating your website (e.g. your expert topics, contact information, social media handles and so on).

With that being said, here are:

4 ways to demonstrate your credibility and expertise even if you've had no previous PR