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3 PR goal-setting mistakes (and how to avoid them)

3 PR goal-setting mistakes (and how to avoid them)

One of my favourite things to do during the Christmas period is binge watch Christmas movies like Elf, Home Alone, The Grinch (Jim Carey's version, of course), Love Actually and Mean Girls

If you frowned in confusion at the mention of Mean Girls, you clearly don't remember the iconic talent show scene

If you've never seen it before (or simply not as recently as me) it's basically a comedy about a girl called Cady who tries to sabotage the most popular girl in school, Regina George

Because needless to say Regina's really not very nice

One of the many plans that Cady hatches to take Regina down (with a little help from her friends) is giving her these "protein bars" that actually make people gain weight while telling Regina that it does the opposite. And, as you can see from the gif below, she succeeds

How Bri avoided making THE #1 funnel mistake (and you can too!)

How Bri avoided making THE #1 funnel mistake (and you can too!)

When Bri first approached me, she knew that she wanted me to copywrite the email nurture sequence that would go out automatically once people signed up for her freebie.

As such, one of the first things that I did was talk to her about how important a nurture sequence is for:

  • Creating multiple touch points with new leads

  • Building that all-important know, like and trust factor

  • Persuading them (in a non-sleazy way) that you/your product or service are the solution to their problems, leading them to ultimately buy from you.

I then took it as my personal responsibility to help her avoid THE greatest mistake that people make when creating nurture sequences-

Why you need a freebie for PR Success

Why you need a freebie for PR Success

Anyone who knows me well knows that I not only love music, I love all types. Being the proud Naija girl that I am, one of my favourites is- of course- afrobeats. Knowing this, YouTube recently recommended me a new song by Mr Eazi in collaboration with Nelson Freitas (Tellin Me Something). I had no idea who Nelson Freitas was at the time but, off the strength of my appreciation for Mr Eazi's music, I checked it out.

Not only has that song been in constant rotation since then, listening to it made me so curious about Nelson that I ended up checking out his YouTube channel which then sucked me into the vortex of his discography. Now? I know exactly who he is in his own right and I am a fan! This is also how PR works.

By being featured on another platform and/or collaborating with another influencer, you increase your exposure to your target audience. If they like what they see, their curiosity will naturally lead them to check you out via your website. This is why it's important to make sure that it's optimised to make sure that they go from curious bystander to raving fan. One of the ways to ensure that your website is optimised is by having a freebie present on it. Here's why:

Why you need a media bio for PR success

Why you need a media bio for PR success

When applying for a job you need a resume, right? Well, a media bio also works to help you demonstrate your expertise, experience and why editors would be mad not to accept your work. As such, it's one of the key features of an optimised website and can be presented in two ways:

How to optimise your website for PR success

How to optimise your website for PR success

As mentioned in last week’s post, once you pitch an editor or influencer for the opportunity to appear on their platform, one of the first places that they look to qualify you is your website

In this way, your website can either be a PR magnet or a PR repellent.

Want to make sure it's a PR magnet?

Follow the steps below:

Why your website is important for PR success

Why your website is important for PR success

Once you pitch an editor or influencer for the opportunity to appear on their platform, one of the first places that they look to qualify you is your website. In this way, your website can either be a PR magnet or a PR repellent. For example, imagine 2 people building a brand. Let's call person 1 Suzette and person 2, Susan.