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4 little known benefits of PR

4 little known benefits of PR

Growing up in London, I quickly learned that positioning matters. For example, whenever I use the tube, and I’m in an absolute rush (this is most days), I know that the right side of the escalator is for people who are happy to coast and that I should be on the left so that I can get to the trains faster. Knowing and following this unspoken rule helps everyone get to where they need to be easier (and in one piece lol). Similarly, knowing and understanding the full potential of PR can help you get to where you want to be more efficiently. As a result, when PR is done right, it can help you:

How to be authentic with PR

How to be authentic with PR

On Friday I had the amazing opportunity to provide mentoring for an up and coming film maker as part of Genesis Child Films intensive workshop series

Shout out to my girl, Candice Onyeama for the invite!

One of the great questions that I was asked was "everyone talks about visibility and showing up authentically but how do I do that?"

If you've ever wondered the same thing, sis, here's my response:

How to Get Started with PR

How to Get Started with PR

I'm the sort of person that can't eat breakfast, lunch or dinner until I have settled on something good to watch while eating...to the point that I could be starving at times; yet not be able to put a morsel of food in my mouth until I've settled on something to entertain me. To me, if I'm not eating socially, the programme that I watch is just as much a part of the culinary experience as the food. It's the foundation, if you will.

PR has foundations too. In fact, one of the questions that I am asked most frequently by potential clients is "What do I need to get started with PR?" In other words, they want to know the foundational things that they need to have in place before they embark on their PR journey. If this is something that you've also been wondering, here's the tea. You need these 4 things:

How to set up a PR funnel

How to set up a PR funnel

The ladies that I work with are capable, inspirational CEOs, founders, authors and more that are at the top of their game. They are also wives and mothers who, are not only balancing their businesses, they are balancing the ebb and flow of family life. With so much going on in life and business, a lot of them come to me knowing that they can delegate media pitching to me so that they can get more visible, attract their dream clients and get paid what they want (without having to use their last morsel of brain power to get it done). However, there is sometimes a learning curve for them in terms of understanding that It takes a PR funnel to make this happen and how all the pieces come together to do so. Can you relate, sis? Well, consider this post your glossary!

How Bri avoided making THE #1 funnel mistake (and you can too!)

How Bri avoided making THE #1 funnel mistake (and you can too!)

When Bri first approached me, she knew that she wanted me to copywrite the email nurture sequence that would go out automatically once people signed up for her freebie.

As such, one of the first things that I did was talk to her about how important a nurture sequence is for:

  • Creating multiple touch points with new leads

  • Building that all-important know, like and trust factor

  • Persuading them (in a non-sleazy way) that you/your product or service are the solution to their problems, leading them to ultimately buy from you.

I then took it as my personal responsibility to help her avoid THE greatest mistake that people make when creating nurture sequences-

What rice can teach us about PR funnels

What rice can teach us about PR funnels

In my culture, which is Nigerian, rice is a staple meal. When I cook plain rice (as opposed to our famous jollof), I like to use a sieve at the end of the process so that it's completely separated from the water that it was boiling in and it doesn't become soggy (I can't stand wet rice!). This then leaves me with a perfect batch of fluffy rice, ready to eat with a some stew and fried plantain (dodo). This filtering process is very similar to what should happen in PR (when it's done correctly). For example:

How Kendra avoided these 3 common freebie mistakes (and you can too!)

How Kendra avoided these 3 common freebie mistakes (and you can too!)

When Kendra first approached me for my PR services, she knew that she needed help with getting her book out there but wasn't sure how to go about it. One of the first things that I did was talk to her about how important it is to have a media one-sheet and freebie. I then took it as my personal responsibility to help her avoid these 3 common mistakes that people make when creating freebies: