women of impact

How networking leads to PR success

How networking leads to PR success

In the last week of August, I had the awesome pleasure of going to Panama with The Christian Travel Club

It was such an amazing experience with a great group of people in an amazing country

Whilst there, I had the opportunity to attend a small mastermind breakfast with Anthony O’neal

In case you’re unfamiliar with him, he’s a former Dave Ramsey personality and host of The Table. He’s also the guy with the mic in the video above.

During the mastermind I witnessed something which was a great reminder of why networking is so important and how, if heeded, could lead to PR opportunities for you too…

How to make your pain your platform with PR

How to make your pain your platform with PR

John Maxwell once said that “we live in a culture that rewards image- often over integrity. We promote people who appear to have their act together, and encourage others to do the same”. With this in mind, it makes sense that you might be tempted to err on the side of caution when it comes to content marketing and PR by only sharing your achievements or highlight reel. However, contrary to the cultural beliefs alluded to by Maxwell, research shows that when leaders at the top of their game are transparent and vulnerable by “revealing that [they] aren’t perfect, it makes [them] more relatable” and therefore more likeable. This is known as the pratfall effect and is especially important in business because, as the old adage says, people will only do business with people that they know, like and trust.

Since PR (or Public Relations) is, by definition, action that leaders can take to promote “goodwill between [themselves] and the public, the community, employees, customers, etc,” the pratfall effect is clearly something that you will want to harness. So how can you do this? Well, as in my most recent Black Ballad article, you should create posts that:

How to be authentic with PR

How to be authentic with PR

On Friday I had the amazing opportunity to provide mentoring for an up and coming film maker as part of Genesis Child Films intensive workshop series

Shout out to my girl, Candice Onyeama for the invite!

One of the great questions that I was asked was "everyone talks about visibility and showing up authentically but how do I do that?"

If you've ever wondered the same thing, sis, here's my response:

10 Ways to use Facebook for PR Success

10 Ways to use Facebook for PR Success

Love it or loathe it, you can’t ignore Facebook as it is the social networking platform with the largest number of users (2.936 billion active monthly according to DataReportal). As such, it was my complete honour to share my top tip for using it for PR success in PR Moment’s recent article on “Ten top PR tips for using Facebook”. This was the fact that…

How to take the headache out of content creation with PR

How to take the headache out of content creation with PR

What I love about PR is that it allows me to consistently and scalably create content without burning out

This is important because, according to Hub Spot's Ultimate Guide to Branding, "branding [through content creation]...gives consumers something to relate to and connect with".

"How does PR allow for all of this?" You say?

By helping me to follow Gary Vaynerchuk's sage content creation advice: "Document. Don't create".

In other words...

7 simple steps to break through fear of PR

7 simple steps to break through fear of PR

If you’re a #bosslady (online entrepreneur, service professional, coach or consultant) looking to become more visible then you probably already know that PR has many benefits

Including:

  • Positioning you as an expert in your field

  • Increasing your authority and credibility

  • Giving you a larger platform to share your influence, thought leadership and message on

  • Increasing your followers, subscribers and fanbase

  • Exposing you to your ideal clients- keeping you booked, busy and making bank

The issue? Fear is holding you back

Fear of success…

Fear of outshining others…

Fear of failure…

Fear of rejection…

Fear of leaving your comfort zone…

Fear of judgement…

And it's costing you!

Whether you lean more towards the first, second, third or sixth type of fear that I listed above:

It's stopping you making the amount of money that will allow you to have the kind of lifestyle and freedom that you want.

It's stopping you from living out your purpose and feeling fulfilled in life.

But- more than that- it's robbing the people that you are called to serve of achieving the breakthrough that only you are uniquely designed to give them.

It doesn't have to remain that way though

How to stop being intimidated by PR

How to stop being intimidated by PR

This week I had the pleasure and privilege of attending the premiere of Lola Atkin's film, "Purple Beatz". One of my favourite lines from the movie was "You don't have to be great to start but starting will lead to greatness".

I loved it so much because it put me in mind of the conversation that I had with Lola and her co-host, Nughe, when I on their podcast a while back. In it I shared

How jealousy sky rockets your PR journey

How jealousy sky rockets your PR journey

If you've been rocking with me for a while then you'll know that one of my favourite books is "We Should All Be Millionaires" by Rachel Rodgers, as detailed in these Authority Magazine and Black Ballad articles. One of my (many) favourite quotes from Rodgers is:

"If you don't know exactly what you want or are having trouble getting clear on the details, follow your jealousy. The word jealousy derives from the Latin word zealous, which means "full of zeal". In many old languages, the root word for jealousy had a positive connotation and referred to emulation, devotion, or watchfulness. I, too, believe jealousy is a positive thing; it can be a signal of what we want for ourselves".

That's why when the hosts of Let's Pause Podcast asked me how people can decide what platforms are the best ones to pitch to I said: