If you've been rocking with me for a while then you'll know that one of my favourite books is "We Should All Be Millionaires" by Rachel Rodgers, as detailed in these Authority Magazine and Black Ballad articles. One of my (many) favourite quotes from Rodgers is:
"If you don't know exactly what you want or are having trouble getting clear on the details, follow your jealousy. The word jealousy derives from the Latin word zealous, which means "full of zeal". In many old languages, the root word for jealousy had a positive connotation and referred to emulation, devotion, or watchfulness. I, too, believe jealousy is a positive thing; it can be a signal of what we want for ourselves".
That's why when the hosts of Let's Pause Podcast asked me how people can decide what platforms are the best ones to pitch to I said:
"Who are your heroes within your industry? Who do you look at within your industry and go: 'Oh my God, if I could be like them then that would be it!' Pick at least three people, for example, and then literally do a Google search of all the places that they've been at and note those down... that then becomes your spreadsheet or list of people to reach out to"
Want access to 2 more tips re exactly what platforms you should be appearing on plus the spreadsheet that I use to keep this ever-increasing directory in order for my personal PR and my clients? Click here to access The Ultimate Guide to Pitching the Media now!