scale

Why the skills and experience that you already have are enough for PR success

Why the skills and experience that you already have are enough for PR success

"If you want to learn something, read about it. If you want to understand something, write about it, and if you want to master something, then teach it."  (Yogi Bhajan)

This quote from my current favourite book, The Diary of a CEO (by Steven Bartlett), essentially means that “the ability to simplify and successfully share an idea with others is both the path to understanding it and the proof that you do”. When we apply this way of thinking, it's then safe to say that I'm an expert in my field and so is every business owner who shares helpful information with their clients one-to-one, through content marketing on blogs, social media, or any other medium. 

You’re probably reading this and wondering why I’m sharing this. Well, I often find that when I talk to entrepreneurs about pitching the media, I get responses like, "Nina, I can’t because I don’t feel like I’ve arrived” or “I don’t know enough yet” or “I’m no expert, why would people want to listen to me?”.  

I disagree with this, and so does Bhajan.

How to take the headache out of content creation with PR

How to take the headache out of content creation with PR

What I love about PR is that it allows me to consistently and scalably create content without burning out

This is important because, according to Hub Spot's Ultimate Guide to Branding, "branding [through content creation]...gives consumers something to relate to and connect with".

"How does PR allow for all of this?" You say?

By helping me to follow Gary Vaynerchuk's sage content creation advice: "Document. Don't create".

In other words...

How to scale with PR

How to scale with PR

What's a movie that you've seen over and over again but never get bored of?

Honestly, I've got quite a few including anything Disney, anything Marvel, most musicals and Forest Gump (among others).

Forest Gump is one of those movies that has so many quotes and titbits that have now made it into mainstream culture; so it's clearly not just me who loves it

Be it real life Bubba Gump Shrimp restaurants, my favourite meme for saying hello or quotes such as "Run, Forest, run!" and "Life is like a box of chocolates," there's no denying it's impact

The issue with the idea of life being like a box of chocolates, though, is that the analogy is no longer true.

Once upon a time, you'd never know what kind of chocolate you were going to get until you took a bite out of it. These days, boxes of chocolate come with menus so you can literally pick and choose exactly what you want- which is nothing like life at all!

So, allow me to suggest another analogy that came to me a few years ago: "Life is like long multiplication". Not as sexy, I know, but hear me out…