collaborate

How to optimise your website for PR success

How to optimise your website for PR success

As mentioned in last week’s post, once you pitch an editor or influencer for the opportunity to appear on their platform, one of the first places that they look to qualify you is your website

In this way, your website can either be a PR magnet or a PR repellent.

Want to make sure it's a PR magnet?

Follow the steps below:

Lessons from Miriam on how to use your platform for social justice

Lessons from Miriam on how to use your platform for social justice

Last week, I mentioned in passing that Numbers 12 talks about Miriam and Aaron almost staging a coup against Moses because he married a black woman (Zipporah)

Click here if you missed it, sis.

What I didn't share was the aftermath

Basically God went ham on Moses' behalf by calling the 3 of them together; then:

  • Defending Moses

  • Striking Miriam with leprosy

Although Moses' prayer for her healing was eventually heeded, God still made her go through the recommended cleansing and separation process to teach Miriam a lesson. In other words-

God caused her to feel what it's like to be reviled, ostracised and hated for (leprous) skin that she had no control over and could do nothing about- just like Zipporah had been made to feel because of her blackness

Being a British citizen of Nigerian descent connects me with the African diaspora, including my African American brothers and sisters. They are me and I am them.

I talk about visibility all the time and how positive it can be but, as a black woman, I also know what it's like to be visible for all the wrong reasons- just like Zipporah, just like Ahmaud Aubrey, just like Breonna Taylor, just like George Floyd and countless others

All of whom have been tragically killed through acts of domestic terrorism (racism).

What we need is for our white counterparts- particularly those who claim to be our Christian brothers and sisters- to learn the same lesson Miriam did. To put yourself in our shoes. To empathise with us and stand with us. Since we didn't make or break the system, nothing changes until you do. Practical steps on how are given below from my friend Monique Melton (an antiracism educator, author, speaker and podcast host) pictured with me.

Lessons from Exodus 1 and 2 on How to collaborate effectively

Lessons from Exodus 1 and 2 on How to collaborate effectively

There are 5 ladies of great significance in Moses’ early life, as detailed in Exodus 1 and 2:

  1. Jochebed (his biological mother)

  2. Shiphrah (his midwife)

  3. Puah (also his midwife)

  4. Miriam (his sister)

  5. Pharaoh’s daughter (his adopted mother)

What struck me most about them is how they buck the traditional stereotype that women can’t get along! I mean, sis, they literally all came together in order to preserve their joint vision- protecting Moses and keeping him alive- despite the fact that the Pharaoh reigning at the time had commanded that all Hebrew boys be killed at birth!

Not only that, they did it successfully!

So clearly these 5 bad-ass women have a lot to teach us about the power of collaboration in bringing our God-given visions to life and how to do it- all of which I shared on my Facebook page this week via the (live) video below.