Anyone who knows me well knows that I not only love music, I love all types. Being the proud Naija girl that I am, one of my favourites is- of course- afrobeats. Knowing this, YouTube recently recommended me a new song by Mr Eazi in collaboration with Nelson Freitas (Tellin Me Something). I had no idea who Nelson Freitas was at the time but, off the strength of my appreciation for Mr Eazi's music, I checked it out.

Not only has that song been in constant rotation since then, listening to it made me so curious about Nelson that I ended up checking out his YouTube channel which then sucked me into the vortex of his discography. Now? I know exactly who he is in his own right and I am a fan! This is also how PR works.

By being featured on another platform and/or collaborating with another influencer, you increase your exposure to your target audience. If they like what they see, their curiosity will naturally lead them to check you out via your website. This is why it's important to make sure that it's optimised to make sure that they go from curious bystander to raving fan. One of the ways to ensure that your website is optimised is by having a freebie present on it. Here's why: