As mentioned in last week’s post, once you pitch an editor or influencer for the opportunity to appear on their platform, one of the first places that they look to qualify you is your website
In this way, your website can either be a PR magnet or a PR repellent.
Want to make sure it's a PR magnet?
Follow the steps below:
There are some seats at the table that you have to be invited to rather than create yourself
This is known as vertical networking. For example, Esther would not have been able to get her audience with the king and save her people if she hadn’t first gotten on his radar as described in Esther 5:1-2:
“Now it happened on the third day [of her fast] that Esther put on her royal robes and stood in the inner court of the king’s palace, across from the king’s house, while the king sat on his royal throne... So it was, when the king saw Queen Esther standing in the court, that she found favour in his sight, and… Esther went near [to speak to him]”
But how do we get close enough to the influencers within our industries to get on their radars in this new digital age?
How do we get to their inner courts, so to speak?
By being an asset to them and/or they’re community through:
Within my Facebook group, Women of Influence, we have weekly expert interviews
We also discuss all things netowrking and PR here.
One of my favourite ways to end the interviews is by asking guests who their favourite woman of the Bible is and why
And whilst I’ve had a variety of facinating answers and testimonies…
Esther, without a doubt, takes the crown for the one that gets named the most
The scripute that’s most synonymous with her? “Yet who knows whether you have come to the kingdom for such a time as this?”
Found in Esther 4:14
A rallying cry that came from her uncle, Mordecai, to encourage Esther to use her power, privelage and position in service of her people
A word that not only confronted Esther with her significance and purpose but confronts us with our own because…
It also let’s us know that:
When you hear the word “influencer,” sis, what comes to mind?
Is it:
Someone who travels to beautiful countries and takes gorgeous pictures?
Is it someone who has 10.5 million followers on social media and/or their email list?
Is it someone with multiple brand deals?
Is it someone who’s always seen to be rubbing shoulders with mainstream celebrities and/or those within your industry?
If that’s what comes to mind, I can’t say that I blame you, because that is what most people mean when they use the word “influencer” today. Here’s the thing, though-
Despite the images of influence that we’re often bombarded with, it’s actually a huge responsibility
I mean…
The definition of influence tells us so!
For example…
