guru

How to get brand clarity

How to get brand clarity

The first step to getting brand clarity, especially if you have PR in mind, is to know that PR is not about you.

I know that might seem counterintuitive because it will ultimately put you and your brand in the spotlight- but it's really not, sis!

PR is about service.

When you pitch yourself to an editor, podcast host or influencer to be on their platform, it's to demonstrate how your expertise can serve their audience.

If you get the chance to contribute to their platform, you serve their audience by giving them value i.e. using your content to teach them new skills, help them solve a problem and so on.

This is the very essence of content marketing.

Lessons from Samson's Mother on How to lead authentically

Lessons from Samson's Mother on How to lead authentically

In my most recent post, I talked about How to be a trailblazer

You can read it here if you missed it, sis

Of the 5 things that I mentioned, one of them was the fact that being a trailblazer often means going first or being the first

which may mean discrimination, isolation, discomfort; people questioning your validity and/or the validity of your vision until God vindicates you- just like Zipporah suffered.

Going first or being the first also means leading by example, which is something that we see through Samson’s mum

To summarise a previous post about her:

Lessons from Miriam on why you need a platform to succeed

Lessons from Miriam on why you need a platform to succeed

One of my favourite experts on the topic of leadership is John Maxwell

Never heard of him, sis? You can access a lot of his teachings for free on YouTube, by just searching his name, as a starting as point.

Although one of his guiding principles is “leadership begins with self-leadership,” he also makes it clear that “If you think you’re leading, but no one is following…you are only taking a long walk”

In other words, sis, you need a platform to succeed as a (thought) leader and influencer, which is something that we see very clearly demonstrated through Miriam. For example…

Lessons from Miriam on How to be a Woman of Influence

Lessons from Miriam on How to be a Woman of Influence

When you hear the word “influencer,” sis, what comes to mind?

Is it:

  • Someone who travels to beautiful countries and takes gorgeous pictures?

  • Is it someone who has 10.5 million followers on social media and/or their email list?

  • Is it someone with multiple brand deals?

  • Is it someone who’s always seen to be rubbing shoulders with mainstream celebrities and/or those within your industry?

If that’s what comes to mind, I can’t say that I blame you, because that is what most people mean when they use the word “influencer” today. Here’s the thing, though-

Despite the images of influence that we’re often bombarded with, it’s actually a huge responsibility

I mean…

The definition of influence tells us so!

For example…

Lessons from Miriam on What it Means to be a Thought Leader

Lessons from Miriam on What it Means to be a Thought Leader

Recently, I found myself going down a bit of a rabbit hole while having my morning devotion

Has that ever happened to you, sis?

I started off in Exodus 15

Where verse 20 says that Miriam (Moses’ sister) was a prophetess

This then landed me in 1st Corinthians 14

Where verses 1-5 talk about what prophecy is

Which then had me thinking about thought leadership and why it’s so important in networking and PR

Let me explain….