When applying for a job you need a resume, right? Well, a media bio also works to help you demonstrate your expertise, experience and why editors would be mad not to accept your work. As such, it's one of the key features of an optimised website and can be presented in two ways:
#1 A press page
A press page does exactly what it says on the tin. It is a page on your website that is dedicated to showcasing your authority, expertise and credibility through:
Your media bio
Links to any PR that you may have had in the past (as an example of your work)
#2 A media one-sheet/one-pager
This page (typically a well-designed PDF) functions very similarly to the press page of a website except that, although past media features are listed, these usually just reference your most impressive ones and are not linked to. Also, because it's a single document, it contains additional information that would usually be found by navigating your website (e.g. your expert topics, contact information, social media handles and so on).
You may be wondering if one is better than the other
The long and short answer is no. However, if you're not tech savvy (to the point of being able to update your press page with new information yourself), it might be easier for you to do a media one-sheet. On the other hand, if you don't have great design skills or know someone who does (but can easily access and update your website), it might be easier for you to add a press page to your website. I personally prefer to copywrite, design and use media one-sheets when pitching for my PR clients but you can choose what works best for you should you decide to DIY it.
Want more PR tips?
Well, sis, I've given you everything that you need within The Media Attraction Audit- the checklist that helps you to make sure that your website proves your expertise, credibility and authority so that you can get more visible, attract your dream clients and get paid what you want. Click here for access!