branding

How PR builds brand community

How PR builds brand community

I hear all the time that social media is toxic but I really don't find that. The reason? I'm really selective about who I follow and therefore what pops up on my timeline. This means that I typically leave social media feeling positive, having either been inspired, educated or entertained. One of the people who contributes to this is Famira Green (Community Focused Brand Coach) who recently shared a post on the 5 key differences between building an audience and building a community. Not only was it too good not to share, it really reminded me why I love PR so much. For example:

How brand clarity gave Denisha this epic PR win

How brand clarity gave Denisha this epic PR win

Denisha is the founder and CEO of her very own non-profit and producer of live events. I had the pleasure of serving her via my done-for-you PR programme before, during and after the launch of her most recent book that went on to become a #1 Amazon bestseller in January.

During the course of our time together, one of the services that I performed for her was monitoring HARO and pitching editors on her behalf whenever relevant opportunities came up. With one in particular, not only was her initial pitch accepted, the editor came back and asked her if she would be willing to write for them again. The issue? None of the topics that he put to her were in line with her brand or areas of expertise. She had 3 options:

2 common brand clarity mistakes (and how to avoid them)

2 common brand clarity mistakes (and how to avoid them)

When we hear the word "branding" it can be tempting to reduce it down to things like logos and colours but it's much more than that, sis.

Your logo and colours on pretty graphics etc are the superficial things that might initially attract people to your brand but your content is what will make people stick around and, ultimately, want to work with you. This is why brand clarity is so important- it ensures that you not only attract leads but can retain them and convert them to customers.

This is also why it's super important to make sure that you don't make these 2 brand clarity mistakes:

Why brand clarity is so important for PR success

Why brand clarity is so important for PR success

What's your word or theme for 2021, sis?

Last year mine was "be fruitful and multiply" so-

This year, for me, it's "scale"

In other words, I'm taking all the things that worked in my life and business from last year and building upon them this year.

Business-wise, there were 2 areas where I really saw "fruit":

-Helping women in business to DIY PR through The Perfect Pitch Packet

-Providing done-for-you PR services through The Perfect Pitch Programme

so these are the areas that I want to scale this year.

The issue?

Lessons from Ruth on how to brand yourself for success

Lessons from Ruth on how to brand yourself for success

In my previous devotional, I mentioned that Ruth 2:11-12 states that Boaz didn’t just notice and become attracted to Ruth because she appeared working in his field but because he had heard reports about her bravery in leaving her own land (Moab) to follow Naomi to Bethlehem and kindness towards her since being there

You can click here to read it if you missed that!

Not only does this teach us- as modern women- a valuable lesson about visibility and the importance of networking, it teaches us lessons about branding and it’s importance too

How to brand your business with Kyshira Moffett

How to brand your business with Kyshira Moffett

In today's interview, I will be talking about how to brand your business with none other than the amazing Kyshira Moffett- digital brand strategist, content creator, award winning entrepreneur and author over at Thisishermovement.com.

By the end of this video you will know:

  • What branding is and how to do it

  • How to know which business idea to pursue first when you have many

  • How to monetise your passions (both online and offline)

  • And much more!

Sound like your cup of tea, lovely?

Great! You can do whatever it is you need to do to get comfortable and press play to access this awesome conversation, below:

How to find your personal style with Clarissa Grace

How to find your personal style with Clarissa Grace

In today's interview, I will be talking about how to find your personal style with none other than the amazing Clarissa Grace (personal style and personal brand strategist at Wakingupinparis.com) where she helps female entrepreneurs find their dazzling core of confidence, transform themselves through the power of personal style, and magnetise dream clients.

By the end of this video you will know:

  • How to develop your personal style (outside of traditional beauty/industry standards)

  • How to dress your way to success, especially as a female entrepreneur

  • Common myths and misconceptions about personal styling and how to avoid them

  • And much more!

Sound like your cup of tea, lovely?

Great! You can do whatever it is you need to do to get comfortable and press play to access this awesome conversation, below: