What's your word or theme for 2021, sis?
Last year mine was "be fruitful and multiply" so-
This year, for me, it's "scale"
In other words, I'm taking all the things that worked in my life and business from last year and building upon them this year.
Business-wise, there were 2 areas where I really saw "fruit":
-Helping women in business to DIY PR through The Perfect Pitch Packet
-Providing done-for-you PR services through The Perfect Pitch Programme
so these are the areas that I want to scale this year.
The issue?
At the beginning of the year, I lacked brand clarity- meaning I had to go backward to go forward.
Kind of like now...
Although I've done plenty of blogging and PR on behalf of clients, I have not written anything for Far Above Rubies in months
At first this was on purpose
As I said in a previous blog, last year was a lot and I just found myself needing to take a break and refuel.
Then, when I started to think about scaling through visibility I realised that I wasn't ready.
Here's why:
PR (when done correctly) should serve a dual purpose:
#1 Making you more visible
Therefore exposing you to your ideal customers and brands for collaboration
#2 Attracting your ideal clients and brands
meaning PR should turn potential customers into leads and compatible brands into partners once they've been exposed to you
A perfect example of this can be found in 1st Kings 10
In this passage, Solomon's wisdom became so well-known that it was noised abroad, catching the attention of The Queen of Sheba. Now curious and intrigued enough to form an alliance with him, she travelled all the way from ancient Ethiopia to visit Solomon in Jerusalem to see if the reports were true. When The Queen of Sheba did her due diligence, it turned out that the reports actually downplayed Solomon's wisdom and wealth. As a result, an alliance was formed and they traded goods before she went back to her Kingdom.
Like The Queen of Sheba, editors will also do their due diligence before allowing people to contribute to their domain
They do this by checking websites- and possibly social media profiles- before accepting pitches.
As previously alluded to I wasn't ready for this scrutiny because, although my content had evolved, this wasn't reflected on any other page of my website.
Plus, even if they did like the pitch so much that they overlooked this, potential cold clients coming to my platform would probably not stick around- defeating the whole purpose of my PR efforts.
Thankfully that's no longer the case for me. Can you say the same, sis?
If not, never fear! I'll be giving you the full rundown on how to get brand clarity next week!