When we hear the word "branding" it can be tempting to reduce it down to things like logos and colours but it's much more than that, sis.
Your logo and colours on pretty graphics etc are the superficial things that might initially attract people to your brand but your content is what will make people stick around and, ultimately, want to work with you. This is why brand clarity is so important- it ensures that you not only attract leads but can retain them and convert them to customers.
This is also why it's super important to make sure that you don't make these 2 brand clarity mistakes:
