In my previous devotional, I mentioned that Ruth 2:11-12 states that Boaz didn’t just notice and become attracted to Ruth because she appeared working in his field but because he had heard reports about her bravery in leaving her own land (Moab) to follow Naomi to Bethlehem and kindness towards her since being there
You can click here to read it if you missed that!
Not only does this teach us- as modern women- a valuable lesson about visibility and the importance of networking, it teaches us lessons about branding and it’s importance too
For example, in the words of my friend and mentor, Indira Pierrot-
“Your brand is what people say about you when you leave the room”
In other words, your branding is not just based on how you present yourself but how people perceive you or your reputation. No wonder Jesus asked “who do men say that I am?” in Matthew 16:18! Like it or not, your reputation:
Does precede you
Will determine whether people (brands, influencers and/or your ideal clients) want to work with you or not (or again!)
Yes, a professional look and feel is important but so is who you are as a person and how you carry yourself- as was the case with Ruth
People only do business with people who they know, like and trust, sis; so your networking success really rises and falls on YOU!
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