Have you ever heard of a BHAG?

(pronounced bee-hag)

According to Jim Collins and Jerry Porras, who coined the phrase, it stands for "Big, Hairy, Audacious Goal"

It can be defined as follows:

"It’s a goal that has a clear finish line so you know when you have achieved the goal. And it’s one that you have a 50 percent to 70 percent chance of achieving. It’s not something so outlandish that it’s highly unlikely that you will ever achieve it, but it’s definitely something you’ll have to stretch yourself to make happen" (Rachel Rodgers).

Although BHAGs have many benefits

Such as: