Why you need BHAGs

Have you ever heard of a BHAG?

(pronounced bee-hag)

According to Jim Collins and Jerry Porras, who coined the phrase, it stands for "Big, Hairy, Audacious Goal"

It can be defined as follows:

"It’s a goal that has a clear finish line so you know when you have achieved the goal. And it’s one that you have a 50 percent to 70 percent chance of achieving. It’s not something so outlandish that it’s highly unlikely that you will ever achieve it, but it’s definitely something you’ll have to stretch yourself to make happen" (Rachel Rodgers).

Although BHAGs have many benefits

Such as:

  • Serving "as a unifying focal point of effort" and acting "as a clear catalyst for team spirit" (Jim Collins and Jerry Porras)

  • "Leading to higher performance" due to their specificity (Edwin Locke and Gary Latham)

  • Causing us to "find meaning, excitement and happiness every day of the journey toward [the] vision" (Rachel Rodgers)

They can also be very scary

Hence the reason why I thought about giving up on Media Magic (my retreat for business women who want to uncover a quick and systemised process to pitch the media so that they can get onto more top platforms, be seen as industry experts and start raking in larger paydays) more times than I'd like to admit along the journey

You may also have some big, hairy; scary goals

Right?

It may be that God has told you what your next steps are but you feel hesitant to move forward

Because, like what happened with me, it seems too far fetched and you can’t see how you'll ever make it a reality

But "God's power cannot exist in the context of your unbelief" (Sarah Jakes Roberts)

Which means 👇🏾

You have to trust the process because nothing, including God, moves until you do

Ask me how I know 🙃


PS) Know your next move should be uncovering what you need to know about PR so that you can get more visible, be seen as the expert, attract your dream clients and get paid what you want? You can join the waitlist to get early access to details about next year’s retreat and first dibs on early bird tickets here?