When given the choice between working smart and working hard, I will always choose to work smart
Since birds of a feather typically flock together, I'm guessing you're the same, sis?
So, with that in mind, here are 2 tools that I use to make reaching my PR goals easier
and that you can too!
#1 The Dream media list developer
Every book on success will tell you to start with your goal in mind and media success is no different! For my goals I like to use a spreadsheet called a dream media list developer. Not only does this list act as an ever increasing directory for PR opportunities, it also acts as a vision board or, as Earl Nightingale calls it, "a clear concise mental picture". The Ultimate Guide to Pitching the Media (on my home page) comes with a copy for you as well as instructions on how to use and implement it pre-recorded by yours truly so that you can do this task yourself or delegate it to your team.
#2 The Perfect Pitch Packet
Like the dream media list developer, The Perfect Pitch Packet is something that I first made for myself so that I didn't have to keep creating pitches from scratch. Not only is it something that I still use myself, I use it to get my clients PR success too. If you've never heard me mention it before, The Perfect Pitch Packet gives you the exact language, structure and swipe copy for a:
Podcast/radio pitch
HARO pitch
Article pitch
Interview pitch
Collaboration pitch
In other words, it's it’s an epic 5 pitch template system that will take you from hidden gem to household name without having to get PR trained or hire a publicist! You can find out more about it here.