Have you ever had someone in your life who started out as a friend of a friend but then ended up being yours too? Well, that's exactly what happened with me and Vickie (of TEACH Educational Consulting, LLC).
I first met Vickie online through my girl Deanna because we're both board members of her charity (Needle Movers for Social Equity) earlier this year and finally got the chance to meet Vickie in person over afternoon tea on Friday (she's in London from the States doing research with UCL. Can we say beauty and brains?!).
Not only was our time together super fun, we're literally talking about working together on other projects and meeting up again later this month! So, in the spirit of connecting with new people, I want to do a Deanna and introduce you to someone you'll love too- Denisha (Dlang) Ferguson.
Dlang is the CEO of the Indiana Fashion Foundation, produces Indiana Fashion Week and is one of my clients. I recently had the pleasure of copywriting and pitching an article idea that she had about "how to share your story"- which has now been published on The Good Men Project.
So much of what she shared in the article is relevant to you and your PR journey because science has found that storytelling causes the release of Oxytocin in the brain, which is a hormone that is associated with social bonding. This is a powerful tool for all forms of content marketing because it:
#1 Basically means that sharing stories helps build the know, like and trust factor needed to get your ideal clients to support and ultimately buy from you.
#2 Allows you to practice and hone your story so that, when the time comes to share your expertise on larger platforms, you’ll be ready to do so.
#3 Can create positive change and legacy for lasting impact.
Like me, when Dlang mentions these facts to her mentees this typically leads to questions or remarks such as “What could I possibly share?” “I don’t know where to begin” and even “I don’t have an interesting story”. If you can relate, I’d like to tell you what she tells them: everybody has a story and your story is important. Your story doesn’t have to be dramatic to be interesting either. No matter how big or small your story is, it just has to be relatable to your ideal clients/customers. Click here to see how you can achieve that!