Since last week, I've had the pleasure of doing 2 presentations within a 4 day period
The first was on "How to Overcome the Toxic Cultural Beliefs Holding You Back" with The 360 Lifestyle Support Network and the second was on "How to Attract Your Ideal Clients and Get Paid What You Want Through PR" with the London Chapter of IAW (The International Association of Women).
I'm not going to lie, I was quite nervous about them for a number of reasons.
I tend to prefer the back and forth of interview scenarios, which I'm more used to, and I don't enjoy creating anything graphic related.
What ultimately helped make both presentations successful and stop me spiralling into overwhelm was the fact that I have a system in place for creating good presentations.
This includes:
Writing my presentation out as an article first
Assigning each point made in the article to a slide
Getting the presentation designed
Practising beforehand
Presenting on the day
Speaking of 5 step processes, this is also what helps me stay on top of HARO enquiries and will do the same for you too:
#1 Sign up
Go to https://www.helpareporter.com/ and sign up to receive the emails
#2 Look out for the emails
Once signed up, you'll receive 3 emails a day, 5 days a week, filled with a comprehensive list of PR opportunities that may be relevant to you
#3 Pick out relevant opportunities
Each of the opportunities come with pitch guidelines, which include:
A brief
An email address to reply to
The platform that you will be pitching to (if it's not anonymous)
The person that you're pitching to (if it's not anonymous)
The deadline for the pitch
so that you'll know which ones are relevant to you
#4 Place them in Trello with deadline reminders
In order to keep track of them all, I copy and paste the opportunities from the email and paste them into separate cards in Trello. I also set deadline reminders to make sure that I don't miss them.
#5 Pitch
I then pitch the platforms that I'm interested in. Not sure how you would go about doing that? The Perfect Packet contains the exact language, structure and swipe copy, not just for HARO pitches, but also for:
Podcast/radio pitches
Article pitches
Interview pitches
Collaboration pitches