"Self-promotion is an essential tool for career advancement [and] networking" (The Harvard Gazette).
In other words, visibility begets visibility because people (rightly or wrongly) believe that those who've been featured in/on respected media platforms are more credible; have greater expertise and authority. Here's the catch, though:
Women are less likely to reap these benefits because, according to research, women feel less at ease with promoting themselves than men- which in turn means that they're less likely to do it. What this really translates to is less access to:
PR opportunities
Clients who will trust and want to work with you
Brands and influencers wanting to collaborate with you
Moral of the story? You may think that you're protecting yourself by hiding but you're hurting yourself and your business in the long-run. Want to know what steps you can you take to stop doing that today? I recently got to share my 2 cents on the subject via The ATM Podcast. You can listen to the full episode here