Last year, I went on a retreat to Panama. It was a really great trip. Apart from the fact that I made really great friendships and learned a lot of things from the influencers and people who spoke, one of the greatest things to come out of that trip was a conversation I had with two of the other attendees (Natasha and Christina) on the last day. We were sat down at breakfast and Natasha asked us whether we had any good book recommendations.
I recommended one of my favourites, We Should All Be Millionaires by Rachel Rodgers, while Christina recommended The 4-Hour Workweek by Tim Ferriss. What's very interesting about The 4-Hour Workweek is that ever since I've been an entrepreneur, I feel like, I've been hearing about that book- but I always kind of dismissed it as being too gimmicky. But as she broke it down and talked about some of the concepts in the book, I thought "Oh! Actually, this sounds really, really interesting!" and so, pretty much as soon as I arrived back in England, it was one of the first books that I read.
One of my favourite lessons from The 4-Hour Workweek is The 80/20 Rule or the Pareto Principle, which explains how 80% of all effects or outcomes come from 20% of causes.
With this in mind, according to Ferriss, we should 80/20 our lives. For example, you can find the 20% in your business that makes you the most money or the 20% in your life that brings you the most happiness, and focus on that because that 20% will bring about the results that you want more effectively and efficiently than continuing to do #allthethings.
Let’s bring this back to content marketing
How many of us create TikToks, IG story content, feed content, weekly blog posts and more to draw an audience that will hopefully turn into customers? We've all heard that content is king but nobody talks about how much time and work it is or how demotivating it feels to get zero to no engagement when you've given it your all. How can we reach an audience, create know, like, and trust with them, and turn it into sales without having our reach limited by a pesky algorithm? Well, by creating a solid PR strategy because that's your 20%.
Firstly, PR ticks all of the boxes mentioned above instantaneously
When you appear on larger, credible platforms, it does the heavy lifting of setting you up as a thought leader, authority and expert in your field for you. It also automatically creates know, like, and trust with your ideal audience because you’re on a platform that they already engage with and appearing on there is akin to being introduced or recommended by their best friend or someone else that they might trust. Can you say accelerated results?
Secondly and most importantly, a PR strategy will help you get the time freedom you want and need
Once you have that podcast or article feature, you can repurpose it across different platforms. This means that with just one piece of PR content, you can successfully reach a wider audience, engage with the audience on your own platforms, and further build your community and customers - all at a fraction of the time you would have otherwise spent creating different content pieces.
So, if you are a businesswoman looking for greater time freedom, stop grinding it out and trying to appear everywhere at once. And start focusing on developing a PR strategy that’ll help you promote your business successfully in half the time.
Not sure how?
This is exactly what I’ll be sharing at Media Magic- a retreat for business women, experts, coaches and authors who want to uncover a quick and systemised process to pitch the media so that they can get onto more top platforms, be seen as industry experts, and start raking in larger paydays!
You’ll also learn how to:
Uncover what you need to know about PR so that you can get more visible, be seen as the expert, attract your dream clients and get paid what you want in just 5 days
Get insider strategies on how to reach out to media gatekeepers and actually get a response
Be visible without spinning your wheels on social media or fighting the algorithm
Easily and quickly pitch the media once the retreat is done with a rinse and repeat custumisable system including plug-and-play templates, swipe copy, scripts and more
Develop a bespoke PR plan for your business so that you can create the time and freedom that you dreamed of when you originally started your business
Save the date: Media Magic will be happening live in Tulum, Mexico from July 25th-29th, 2024!