If you’ve been rocking with me for a while then you’ll know that I have a background in Speech and Language Therapy.
In the UK, the route from a NQT (Newly Qualified Therapist) to becoming a specialist means you have to serve your time as a “generalist” where you’d treat a bit of everything either in schools or a clinic.
Once you’ve paid your dues, usually about 2 years, you get to specialise in one specific area.
Now this is a really simplified explanation but I’m telling you this so you can see why a lady called Miriam Levine was such an angel to me during this period of my life.
You see, just before I graduated I’d applied for a job at a clinic in the London Borough of Brent. I managed to get an interview and Miriam and another lady, called Fiona, were the ones who interviewed me.
I remember coming out of that interview feeling like it had gone really well.
I’d answered the questions as best as I could but —most of all — I felt like I’d made a personal connection with the ladies (I had determined to be authentic yet professional, making them laugh more than once in the process).
A few weeks later, I received a call from Miriam but my hopes were crushed when I heard her say that- although they really liked me- there had been other candidates that suited the position better.
A few weeks after that call, I’d continued attending my last few lectures and applying for jobs but still was having no luck even securing another interview.
Then, one day, I got an email from a lady from a school that I’d never heard of- let alone applied to- saying that she wished to speak to me about the possibility of working for them.
Long story short, Miriam had recommended “a lovely girl that they had interviewed recently but weren’t able to take on”-
Me!
The best part about this job that plopped into my lap?
I’d be working in a language unit attached to a primary (elementary) school which would mean that I would bypass the 2 years of general practice and end up specialising in language disorders straight away!
As you can imagine, I took the job and it completely fast tracked my career development, saving me (years of) time!
The only other thing that’s fast tracked my career like that has been PR
Here’s how PR can do the the same for you:
Financial goals
One of the biggest complaints that I hear about PR is that it feels like maximum effort for very little ROI.
Now, if you don’t know how to leverage free platforms or where to find ones that will pay you to write for them, this is a fair assessment.
But, once you know how to do those things, you’ll see how and why PR can actually be an additional income stream, helping you to secure the bag faster.
Plus, since it also helps you grow your email list, it truly is the gift that keeps on giving in terms of regular paydays!
Social media Goals
I once described social media (and its algorithm) as a hungry beast that you can never satisfy- so much so that between January-September 2022 I took a complete hiatus.
The thing that helped me make a triumphant and consistent return is- you guessed it- PR!
It helps me to implement the awesome content creation strategy of documenting rather than creating content and, not only does this save me time, it boosts my credibility, authority and that all-important know, like and trust factor.
Content marketing goals
Speaking of documenting rather than creating… I don’t know about you, but there is nothing worse than staring at a blank screen and a blinking cursor with no idea what to send your email list. Or having each blink of the cursor feel like a taunt as you struggle to come up with your latest blog post.
You can eliminate this completely with PR.
Simply repurpose published content or use your features and appearances as market research for generating targeted epic content, just like I’ll be teaching at Media Magic, my upcoming retreat that will show you how to uncover a quick and systemised process to pitch the media so that you can get onto more top platforms, be seen as an industry expert, and start raking in larger paydays.
PR goals
One of the things that I love about PR is that it begets more PR. Take what Kathy shared below for instance:
“I got a feature in Thrive Global for their #SHEROproject. This set off a series of events:
I get to be the freaking HONOREE at a red carpet gala in Las Vegas this winter, where I’ll get interviewed on TV and get to schmooze with celebrity guests
A DC/Marvel comic illustrator is illustrating ME and other Thrive Global SHEROs into real-life heroes, and we get showcased on a beautiful poster
I get to sign posters at MEGACON Orlando this Spring (one of the biggest Comicon where some major celebrities will be in attendance!)
>>How freaking COOL is this?!<<
At the gala, I get to share my story with other women who are walking in shoes that I walked all those years ago…
A huge thank you goes to Nina Dafe…who is selfless and such a great connector. She is the one who nudged me on this opportunity and it has created so many [more] as a result”
Ready for this to be you?
Applications for Media Magic open soon!
Some highlights of what to expect over this 5 day (4 night) retreat include:
Uncovering what you need to know about PR so that you can get more visible, be seen as the expert, attract your dream clients and get paid what you want
Getting insider strategies on how to reach out to media gatekeepers — and actually get a response
Walking away with behind the-scenes insights on how to be visible without spinning your wheels on social media or fighting the algorithm
A rinse and repeat customisable system with plug-and-play templates, swipe copy, scripts, a bespoke PR plan for you and your business and more so that you can continue to easily and quickly pitch the media once the retreat is done.
Know you want to snag one of the 10 spots? Click here and I’ll pass along a little more information!