According to Andrew Davis (bestselling author and internationally acclaimed keynote speaker), content marketing is important because “content builds relationships. Relationships are built on trust [and] trust drives revenue.” In line with this, Disney's documentary on Stan Lee (aptly named after him) is a masterclass on exactly what it takes to achieve those results in your business (whether you are creating content on your own platforms or other’s) as it relates to the following principles:
If you’ve been in the online marketing space for a while, you may have heard the phrase “facts tell; stories sell”.
You may also have been encouraged by well meaning coaches to “share your story” to better connect with your ideal clients and, ultimately, sell your products or services.
The problem with this advice is that it can create more questions than answers
Like:
How much of my story should I tell?
Can I be authentic and relatable without oversharing?
Who even wants to hear my story, let alone publish it on their media platform, anyway?!
If you’ve been asking one (or more) of those questions, this post is for you! Here’s what you need to know:
Last week I mentioned that one of the things that we should be doing while waiting for our breakthrough(s) is seeking wise counsel from mentors
Rather than wallowing in discouragement
Esther is a prime example of this on at least 3 occasions. For example:
Esther 2:20
Which says “Esther had not revealed her people or family [before becoming queen], for Mordecai [her uncle] had charged her not to reveal it”
Esther 4:14
When she used her power, privelage and position as queen in service of her people at that same uncle’s behest.
But the specific passage that I had in mind when I mentioned this last week was Esther 2:15-18, which states that:
After their year of prep, when it was finally time for the ladies of the harem to meet the king “each young woman went to the king, and she was given whatever she desired to take with her from the women’s quarters to the king’s palace”. But-
When it was Esther’s turn to see the king, “she requested nothing but what Hegai the king’s eunuch, the custodian of the women, advised”
which was more than likely something more catered to the King’s taste than hers, helping her to secure the crown
This coincides with my previous post re what Esther teaches us about why we shouldn’t feel bad for promoting ourselves
Remember that, sis?
When it comes to promoting yourself through PR content is also king
Because it:
Positions you as an expert in your field
Increases your authority and credibility
Gives you a larger platform to share your thought leadership and message
Attracts your ideal clients
And more
Like Esther, though, we shouldn’t be approaching it thinking about how we can serve and elevate ourselves but how we can serve and elevate others (the people attached to the platform we are pitching)
Because your success, in life and business, correlates with the amount of people that you serve by solving their problems
The best way to achieve this?
Do like Esther…
Research, sis!
