When the ladies attended Media Magic, in Tulum (Mexico) last July, 0% of them knew how to get relevant PR opportunities
I know this because of the results they got from my PR readiness assessment
This means that, at that point, I could have given them the exact language, structure and anatomy of a successful pitch but it would have meant nothing because they didn't then know how to pitch platforms where their ideal clients were actually hanging out
Which is an issue because showing up on such podcasts, magazines, stages and so on leads to not getting a return on your efforts or investment
By the end of the retreat, though, I had them assess themselves again and the results revealed that 100% of them knew how to do this
What led to this success was me taking them through my PR Powerhouse Playbook so that they could appear on the right platforms, get in front of their ideal clients and know exactly who to contact in order to make this happen
Allowing them to go from PR to profits in 7 simple steps
The moral of the story?
This is the time of year where most people give up on their goals, especially if they now see that they have gaps in their knowledge about how to make them a reality. If you relate, don't give up and remember:
Success leaves clues; so (whatever your definition), find ways to be mentored by someone who has successfully been where you want to go
PS) Want to be mentored on how to go from stumped to savvy about how to get PR for your business? I'd like to personally invite you to join me at Media Magic, my retreat where I will be taking you through my system for PR success (The PR Powerhouse Playbook). Will you RSVP by joining here?