When the ladies attended Media Magic, in Tulum (Mexico) last July, 0% of them knew how to get relevant PR opportunities
I know this because of the results they got from my PR readiness assessment
This means that, at that point, I could have given them the exact language, structure and anatomy of a successful pitch but it would have meant nothing because they didn't then know how to pitch platforms where their ideal clients were actually hanging out
Which is an issue because showing up on such podcasts, magazines, stages and so on leads to not getting a return on your efforts or investment
By the end of the retreat, though, I had them assess themselves again and the results revealed that 100% of them knew how to do this
What led to this success was…