How to silence your insecurity and step into your purpose with PR

How to silence your insecurity and step into your purpose with PR

How many times have you turned down opportunities, including ones you always dreamed of, simply because you thought you weren’t good enough, smart enough, or that there was someone better suited than you? I’ve certainly let my insecurities affect how I’ve showed up or not showed up before, but I’ve come to realise that no one is looking for perfection. People are simply looking for someone with solutions to their problems. 

I remind myself of this whenever I have a PR engagement, and I’m tempted to listen to that self-critical voice in my head. I silence all the negative thoughts and think about what the audience needs from me and how best I can help them. By focusing less on my insecurities and more on the fact that I have knowledge that can transform someone’s life, I step away from the unrealistic pressure of being “the very best” and step into my purpose: showing up, serving, and sharing with others.  

I shared all this and more on my recent Strength X Glory IG Live with (host) Laureen Alexa. We also talked about how you can step into the confidence needed to share your story by realising that:…

How to leverage PR to alleviate the need for social media​

How to leverage PR to alleviate the need for social media​

At the beginning of 2022, when Instagram's algorithm changed (yet again) I became so disillusioned with social media that I ended up taking a 9 month hiatus.

I was sick of planning, creating and editing content only to post to crickets aka:

  • Limited reach

  • Little to no engagement

  • stunted growth and so on

Despite the fact that most gurus would have you believe that not engaging in social media marketing is suicide, I continued to get more visible, attract dream clients and get paid through PR.

Ever wondered if you could do the same?

How to get Media Opportunities Delivered Straight into your Inbox

How to get Media Opportunities Delivered Straight into your Inbox

PR has many benefits including:

  • Positioning you as an expert in your field

  • Increasing your authority and credibility

  • Giving you a larger platform to share your influence, thought leadership and message on

  • Increasing your followers, subscribers and fanbase

  • Exposing you to your ideal clients- keeping you booked, busy and making bank

Shrinking from media opportunities is not only holding you back from these benefits:

It's stopping you making the amount of money that will allow you to have the kind of lifestyle and freedom that you want.

It's stopping you from living out your purpose and feeling fulfilled in life.

But- more than that- it's robbing the people that you are called to serve of achieving the breakthrough that only you are uniquely designed to give them.

Not sure where to find media opportunities so that you can stop this negative cycle? No problem!

How to stay committed to your PR Goals

How to stay committed to your PR Goals

If you follow me on social media, you would have seen that I recently went to Germany for my friend's beautiful wedding.

In the few weeks leading up to her big day, my dear friend and soon-to-be bride, Kelly, asked if I could read a prayer at her ceremony. I was honoured, and of course, I said YES!

My first thought when she asked me was that all I needed to do was read a verse from The Bible. I was a little mistaken and would soon realise this, thanks to a message from the best man. Fast-forward to a couple of messages later, and worry starting to kick in (lol), I learned that it wasn't a reading of the word that Kelly needed from me. She wanted me to write a few lines that I would say in front of the congregation!

I won't lie; I was a little nervous because I was wondering what I could possibly say to the bride and groom. So, I took a few days to think about it, and these are the words that came to my heart and landed on my page:

How to live your legacy now through PR

How to live your legacy now through PR

My grandma was born in the village in Nigeria at a time where girls were not sent to school. That meant from then until the time of her passing last year, she never learned to read or write.

Despite this, she worked her butt off as a trader in order to afford my mum's school fees when she was growing up (education is not free in Nigeria).

My mum was then able to move to the UK in the early 80s, where I've been born and raised, and push both me and my sister all the way to degree level.

Now I literally get paid to write and help others to do the same by leveraging PR to get more visible, attract their dream clients and get paid what they want.

In that way, I am not only a living embodiment of her legacy genetically, I am a living embodiment of her ideals about what is possible when people (women especially) are given opportunities.

As I've been reflecting on her life this week (which marks a year since her passing), I've been asking myself some questions that I'm going to share with you:

How PR builds brand community

How PR builds brand community

I hear all the time that social media is toxic but I really don't find that. The reason? I'm really selective about who I follow and therefore what pops up on my timeline. This means that I typically leave social media feeling positive, having either been inspired, educated or entertained. One of the people who contributes to this is Famira Green (Community Focused Brand Coach) who recently shared a post on the 5 key differences between building an audience and building a community. Not only was it too good not to share, it really reminded me why I love PR so much. For example:

How prayer drives PR success

How prayer drives PR success

I come from at least 3 generations of dreamers on my mum’s side. My grandma was a dreamer, mum is and so am I in that our dreams tend to be meaningful and/or prophetic.

In November 2016, I went to bed one Saturday night and woke up on Sunday to the sound of my friend and “big brother,” Daryl, calling me. As soon as he asked how I was, I said “I think God wants me to start a blog”.

I don’t remember all the details of the dream now, but I remember that I felt that I should be interviewing other Christian women to get their views on their favourite women of the Bible and so on in order to dismantle traditional norms around womanhood. Why? Because I saw a Human’s of New York style platform in my dream very vividly and I remembered every detail at the time- which is usually a sign that my dream means something or is about to come true.

Voicing that out loud is what led me to actually beginning the process of launching my platform because Daryl, also being spiritual’s, response was “Well, I don’t know why you’re still on the phone to me. Get started and don’t call me back unless you’ve got results”. Knowing that he was deadly serious and that he’d cuss me out if I didn’t make a move, I got to work.

What this coffee shop experience taught me about using your voice

What this coffee shop experience taught me about using your voice

A few weeks ago, I was at my local coffee shop doing some work when I noticed a man approach a girl sat in the corner a short distance from me.

The horrible thing about her being in the corner like that was that she was hemmed in with nowhere to go.

 

I couldn't hear exactly what he was saying but I could hear that she was telling him to leave but he was just talking and talking and talking, not seeming to pay any of what she said any mind.

 

I looked over at her and she was very clearly uncomfortable. I’ve been in that sort of situation and it's horrible when you’re being harassed, and no-one does anything. So, I tried to get her to look at me, but her eyes were focused on him for fear of what he would do.

 

I then waved my hand and asked "Are you okay? Do you need help?" And she said, "Yeah." So I said…