Why using your voice is the key to unlocking your next level

Why using your voice is the key to unlocking your next level

How many times have you shrunk or downplayed your personality? And how many times did you think doing this would help you advance in the business world? One of my earliest memories of being told I was being “too much” was the feedback I’d get on my school report cards. They often read, “Nina is great, but she talks too much.” Well, all I can say is look at me now (lol). I literally get paid to speak and coach other women to use their voices to pitch the media and tell their stories. 

But I’m not the only woman who’s turned her “too much” into her superpower. I recently asked my IG community what they got in trouble for when they were younger and how they’ve turned that into their superpower as adults and businesswomen. Here are some of their responses:

What to do if you’re frustrated with your PR journey

What to do if you’re frustrated with your PR journey

Ralph Waldo Emerson once said, "It's not the destination, it’s the journey” that counts. Now, I’m sure we’ve all heard these wise words before, but how many of us really and truly apply them to our lives and businesses?

Often, we get caught up in wanting to see the results of our efforts without taking time to enjoy the journey and the getting there. I was reminded of the danger of this way of thinking when I listened to one of my favourite podcasts, The R&B Money Podcast, with Tank and J. Valentine, recently. In the episode I tuned into, they were interviewing someone by the name of Adrian Marcel, and he said something quite powerful and similar to Emerson's quote which was, “A lot of people get frustrated and they quit on their dreams [in this case becoming R&B artists] because they make the date the destination”. I.e., they start saying stuff like, “Man, I’ve been doing this for [years] and I’m not making the kind of headway that I would want to; so I give up.”

Even though we’re not all trying to be R&B stars, we can all relate to having a plan for our careers and lives that hasn't panned out by the time that we thought it would. This expectation of success and the frustration of failure is something I see a lot in PR especially when people end up hearing nothing back or they get a “no” after sending a few pitches. This makes them quit on themselves because when they’ve put in the time and effort with no result, they start thinking that no one wants to hear their story.

If this has been your experience; if this has been your frustration, I want to encourage you…

How to show up authentically

How to show up authentically

According to Ibinye Olayide (Marriage and Family Therapist):

“It’s important to show up authentically so that genuine intimacy [can be shared]. Intimacy helps people feel safe, share their struggles and their joys and develop a deep level of closeness. When we do not show up authentically…the level of closeness [within a relationship] will be limited”.

These principles are also true as it relates to cultivating a community around your brand or business because, as the old adage says, people will only do business with people that they know, like and trust.

But how do we go about achieving this?

How to get PR ready

How to get PR ready

I love it when me and my girlfriends hype each other up, and they did just that when I recently posted this story with my locs down. But beyond cheering each other on, there’s also information sharing within a sisterhood. We tell each other about that discount on those shoes, that new restaurant, that show on Netflix, and even tips and tricks on how to take care of our locs. But if we can do this with our close circle, why don’t we do the same for our customers?

5 things to stop doing today for PR success

5 things to stop doing today for PR success

What if I told you that the only thing(s) standing between you and your PR success were 5 common mistakes? When I look back at my journey with PR, it’s a mix of great and not-so-great decisions. But that’s how we learn, right? So, lean in and keep reading to learn about what you should stop doing in order to get the PR success you want. 

How to sell yourself for PR success

How to sell yourself for PR success

"Self-promotion is an essential tool for career advancement [and] networking" (The Harvard Gazette).

In other words, visibility begets visibility because people (rightly or wrongly) believe that those who've been featured in/on respected media platforms are more credible; have greater expertise and authority. Here's the catch, though:

Women are less likely to reap these benefits because, according to research, women feel less at ease with promoting themselves than men- which in turn means that they're less likely to do it. What this really translates to is less access to:

  • PR opportunities

  • Clients who will trust and want to work with you

  • Brands and influencers wanting to collaborate with you

Moral of the story?

4 little known benefits of PR

4 little known benefits of PR

Growing up in London, I quickly learned that positioning matters. For example, whenever I use the tube, and I’m in an absolute rush (this is most days), I know that the right side of the escalator is for people who are happy to coast and that I should be on the left so that I can get to the trains faster. Knowing and following this unspoken rule helps everyone get to where they need to be easier (and in one piece lol). Similarly, knowing and understanding the full potential of PR can help you get to where you want to be more efficiently. As a result, when PR is done right, it can help you:

3 Secrets to PR Success

3 Secrets to PR Success

One of the proudest moments of my life was buying my first flat just before my 25th birthday. My dad helped me load my stuff into his car and we set off on our hour or so drive from my mother’s house in north London to my new home in the north-west.

“You know, you’ve done well. You did a good course” he began.

I turned to him in shock as he listed off my achievements since graduating as a Speech and Language Therapist- a “good job,” “promotion” and now “[buying] a house”- while some of his friend’s children continued to struggle for various reasons.

Now when I say I was shocked, I mean I was shocked. My dad had been completely against me studying speech and language therapy as, in true Nigerian fashion, he had wanted me to be a doctor.

“Thank you!” I finally mustered.

“Yes,” Dad continued. “All you need now is a car and a husband!”

Once again I turned to him in shock.

“A car and a husband?!” I said laughing. “Could I kill two birds with one stone and marry a guy with a car?!”

But the more I reflected on my dad’s words, the less funny they became. They niggled at me for the rest of the car journey and for days even after that.

I was frustrated because I had literally just achieved this house goal; yet I wasn’t even getting a chance to savour it properly before I was being pushed to achieve something else. I was also frustrated because I could feel myself being pushed towards something that I didn’t see as my next natural step.

Up till then, I had always towed the line that my parents set out for me. Medicine or not, the fact remains that I went to university and graduated. Everything that followed, that my dad had praised me for in the car, was also a part of the masterplan. This was the first time that I felt a deviation between my parent’s wishes and my own. This was the first time that I questioned their expectations of me and simultaneously felt the weight of potentially disappointing them, and robbing them of their dreams.

What made my resistance even more confusing is that I knew that my parents, and those of the same mindset, wanted the best for me. Marriage and motherhood are not bad things in and of themselves. It’s quite natural to want them for your child. Also, from what I was taught and could see from those around me, it was something that I was supposed to want too. Yet, as I’ve already stated, I didn’t.

Looking back, I see that this was a trauma response to seeing most of my female role models sell themselves short or stay in abusive situations due to factors such as tradition, control and low self-worth. Yet rejecting those societal norms helped me to realise that my measure of success is the freedom to live life on my terms.

In interviewing other black women about their measures of success, for my most recent Black Ballad article, it was interesting to see how these themes were echoed many times over. It’s also very interesting that, as I reflect on my journey from that part of my life up till now, I see how important having measures of success is, not just in life, but also for PR.